Running Google Ads in Dubai can bring visitors to your website quickly. But getting clicks and gaining customers are two different things.
Many businesses spend thousands of dirhams on advertising without knowing which campaigns generate genuine enquiries. Reports show impressions and traffic, yet the sales team may have little to show for it.
Before increasing your advertising budget, shouldn’t you know where your money is going?
Why Do Google Ads Campaigns Generate Clicks but Few Leads?
More website visitors do not automatically mean more customers.
For example, a real estate company advertising apartments in Dubai will have their campaign appear for people searching for properties, however the enquiries may come from people who can’t afford the apartments.
The campaign generates leads, but are they relevant?
Broad keywords, unrelated search terms, and unclear advertisements can all lead to the wrong people being directed to a webpage.
Google Ads agencies in Dubai should find qualified leads as opposed to irrelevant leads that generate traffic.
What Should a Google Ads Agency Actually Manage?
Managing Google Ads requires much more than making ads and deciding on a budget.
Keyword Targeting and Search Intent
Someone searching for “apartments in Dubai” might just be researching the Dubai property market. Someone else searching for “two-bedroom apartments for sale in Dubai Marina” may have an actual intent to purchase.
Understanding search intent like this can allow businesses to target more relevant searches and advertising, reducing their overall cost.
Campaign Budget and Performance
Expanding the advertising budget does not always result in better outcomes.
A campaign needs to include assessments on costs and returns as well as the targeted keywords and conversions at different stages. Adjustments for underperforming ads should be made before increased spending.
Conversion Tracking
Businesses should know what happens after someone clicks an advertisement.
Google Ads conversion tracking allows measurement of various actions, including form fills and phone calls. With this, businesses are able to evaluate which campaigns contribute to customer enquiries.
Already have Google Ads but not certain of the results? Talk to Decimal Technologies to evaluate your campaign performance and conversion tracking.
Why Does Your Landing Page Matter?
A well-targeted advertisement can fail if the website doesn’t meet customer expectations.
For example, a maintenance company advertising its emergency AC repair services in Dubai.
A customer clicks the ad and is taken to the company’s homepage. There is no clear way to request help and the repair service is somewhat hidden.
The company has paid for the customer click, but made it hard for the customer to request the service.
An ideal landing page would describe the service being offered, have related info and make it easy for the customer to reach out for the service.
Suppose 1,000 visitors reach a landing page and 2% submit an enquiry. That produces 20 enquiries.
If improvements increase the conversion rate to 3%, the same traffic would generate 30 enquiries.
This is an illustrative calculation, not a guaranteed result.
It shows why Decimal’s website development and Google Ads management services can be relevant together. Improving the website may help businesses make better use of their existing advertising traffic.
How Much Should You Spend on Google Ads in Dubai?
There is no fixed advertising budget appropriate for all businesses.
A maintenance company looking to advertise in certain neighborhoods of Dubai may have different budget needs than a property developer looking to promote several projects.
The cost for an advertising campaign also depends on the level of competition for the keywords and the goals of the campaign.
Businesses also need to differentiate advertising spend and agency management fees.
Advertising spend is what the business pays for the advertisements to appear on Google. Management fees are for the planning, monitoring and optimizing of the campaigns.
Before selecting a Google Ads management service, ask:
- Is keyword research included?
- How frequently are campaigns reviewed?
- Will conversion tracking be configured?
- Are landing-page improvements included?
- How will lead quality be measured?
These questions help businesses understand what they are paying for rather than comparing quotations by price alone.
What Happens After a Customer Submits an Enquiry?
Generating an enquiry is only part of the process.
A potential property buyer completes a lead form through a Google Ads campaign and submits an enquiry to the sales team. However, the sales team doesn’t respond to the lead until the following day.
By that time, the buyer may have contacted several other developers.
Connecting advertising enquiries to your CRM or implementing a WhatsApp follow-up process will enable your business to manage and follow up on enquiries in an organized manner.
Decimal Technologies offers digital automation, CRM integration, and WhatsApp Business solutions to help businesses manage their leads.
Our interest is not to simply increase the number of enquiries. Rather, it is to effectively manage enquiries.
Are you receiving leads but finding follow-ups challenging? Speak to Decimal Technologies about connecting your ads to customer management.
How Decimal Technologies Approaches Google Ads Management
At Decimal Technologies, the management of Google Ads integrates performance of the website, customer enquiries, and the sales process.
Some clients may require more effective keyword targeting. Others may require improvements in processes to enhance the conversion of qualified enquiries and leads.
Decimal has solutions to manage Google Ads, and develop and automate websites and lead generation to assist clients in these areas.
Ultimately, campaign success must be determined by the quality of generated leads and enquiries, and costs thereof, and not click-through rates.
For example, a Google Ads campaign resulting in 50 unqualified leads may be worth less than a campaign that results in 20 qualified leads.
This is why a review of advertising reports, alongside the input of the sales team, is imperative.
When looking for a Google Ads Agency in Dubai, it is imperative the agency understands your business, and can communicate how its work supports the attainment of the objectives of your business.
Are you spending money on Google Ads, but not clearly understanding the results? Contact Decimal Technologies to review your campaign, landing page, and lead follow-up process.