Paid advertisements have been used in the online search industry for a long time. Business companies will use Google, Yahoo, and other search engines to launch ad campaigns. The primary goal of such advertising campaigns is to raise brand awareness and draw interested consumers to a company’s website, which benefits the bottom line. Facebook and Twitter have nailed it when it comes to connecting small businesses and large corporations with their target customers and driving in revenue. LinkedIn, the professional networking site, is catching up in this race.
