Whatsapp has become the go-to messaging app for people worldwide, with over two billion active users. Recently, brands have realized the potential of using Whatsapp marketing solutions for their business. In this blog, we will discuss why brands should consider Whatsapp marketing solutions and how it can boost their business’ growth.
Cost-Effective
One of the most significant benefits of Whatsapp marketing solutions is its cost-effectiveness. Brands do not need to spend a significant amount of money on advertising their products or services on expensive platforms. With Whatsapp marketing solutions, brands can send marketing messages and promotional offers directly to their customers at an affordable cost. This strategy saves marketing expenses and helps small businesses promote their brands effectively.
Personal Engagement with Customers
Whatsapp marketing solutions help to establish a personalized connection between brands and customers. Brands can engage in one-on-one conversations with their customers and resolve their queries in real-time. This approach helps brands to build trust and customer loyalty, leading to more significant sales and revenue. A report suggests that customers who have positive experiences with brands via messaging apps are more likely to repurchase from them.
Global Outreach with Local Appeal
Whatsapp marketing solutions have global outreach with a local appeal. Brands can showcase their products and services through Whatsapp marketing solutions in their local language and resonate better with customers. With the help of Whatsapp, small businesses can reach a broader audience and expand their business beyond borders by breaking geographical barriers.
High Open Rates and Fast Delivery
Whatsapp messages have higher open rates and are delivered faster than traditional emails or SMSs. The average open rate of Whatsapp messages is around 98%, whereas the average open rate for emails is around 22%. Additionally, Whatsapp messages are delivered instantly and with a notification. This approach saves customers’ time and eliminates the potential frustration of customers, resulting in a positive experience.
Customer Data Collection
Whatsapp marketing solutions can be leveraged to collect customer data effectively. Brands can retrieve information such as customer preferences, purchase history, and other relevant data, allowing them to create personalized marketing messages tailored to each customer. This strategy increases the chances of customers engaging in sales and promotes brand loyalty.
In conclusion, Whatsapp marketing solutions are a powerful way for brands to reach their target audience and boost their business growth. With its cost-effectiveness, personal engagement, global outreach, high open rates, fast delivery, and customer data collection, Whatsapp marketing solutions can help small businesses expand their market reach and compete with large enterprises effectively. It is the right time for businesses to integrate Whatsapp marketing solutions into their marketing strategy for better customer engagement and sales.
