A website is frequently a potential customer’s first point of contact with a business. They will make a decision and either stay on your website to learn more about your company, or leave to a competitor.
Many companies redesign their websites in the hope of increasing enquiries and sales but feel let down by the results. Usually, the primary issue is not the design, but the strategy underlying the webpage.
Your website should be more than a design. It should make information easy to understand. It should also instil confidence and trust in visitors. The website should also encourage visitors to take action.
Why Your Website is Important
Nearly all consumers research products and services. They should be able to view and compare, and even request quotes, all from a website that is designed to be quick and easy to navigate from any device.
Having an even minimally designed website can help your business:
- Generate leads
- Increase your business visibility online
- Build confidence with prospects
- Target your ideal audience
- Showcase the services and products that you have to offer
- Give your clients the help that they need
Think of your website as a critical business tool rather than an online brochure.
What Makes a Good Website Development Company?
Choosing a good website development company does not involve simply comparing prices, or simply looking at design portfolios. A good website development company will understand your business goals and develop a website that helps you achieve your business goals.
A good website development company will offer:
- Business Acumen
- Technical Advice
- Development of secure websites
- User-centered design
- Websites that have the potential to help your business grow
Websites do not simply need to look good; they need to help you solve your business problems.
Template Website or Custom Website?
One of the key decisions that businesses make is whether to have a custom-developed website or to use a template website.
Template websites are good for small businesses, and websites that have a short business duration, or simple websites that have a small amount of information. Template websites are fast to develop and cheaper, but have a lot of restrictions for growing businesses.
For a long-term growing business, a custom developed website is the better option.
Essential Features of a Modern Website
A modern website should be able to help customers find information quickly and help them contact your business easily, all while doing its job in the background.
Some key features are:
- Mobile responsiveness
- Speed
- SEO-friendly website structure
- Secure Website Hosting
- CRM & WhatsApp Integration
- Website Analytics & Performance
- Easy Website Content Management
These features create a better experience for your customers and a better experience for your marketing.
Website Speed = Sales
Think of the last time you visited a website that had slow loading times. You probably left fairly quickly, right?
The same thing will happen to your customers.
A fast website makes a better first impression, and you’re more likely to generate enquiries. A fast website helps your website get a better rankings in search engines.
There are a lot of things that affect the speed of a website, like coding, image sizes, the company that hosts the website, and the way that the website is designed.
Making a website faster can help a business grow.
SEO & Web Development
Many businesses think that Search Engine Optimization, or SEO, starts after a website has been published. This is actually the opposite of the truth.
SEO starts when a website is still being built.
A website that is well built has all of the technical essentials that help search engines crawl, index, and rank your content.
Some of these essentials are:
- Fast Loading Times
- Mobile Responsiveness
- Well-designed website structure
- Internal linking
- Technical SEO
All of these things help the website grow and reduce the need to optimise the website later.
Integrating Your Website with Business Systems
A website is much more valuable when it integrates with your business systems.
Instead of manually answering each and every enquiry, your website can automatically feed information into your CRM, assign leads to your sales team, send emails, and/or integrate with WhatsApp Business.
These integrations increase operational efficiency and improve the customer experience.
Reasons Businesses Partner with Decimal Technologies
Every business has a different set of goals, customers, and ways of working, which is why we don’t think there should be a uniform approach to business websites.
At Decimal Technologies, we create and develop business-growth-focused websites that are secure, flexible, and manageable.
Our website development covers:
- Business and eCommerce websites
- Web-based applications and customer portals
- Landing pages
- Custom CMS
- CRM and API integrations
- Integrations with WhatsApp Business
- Website speed optimization
- SEO-focused websites
- Website maintenance and ongoing support
From the first meeting, through to launch and support, we aim to create websites that are focused on business growth rather than just a visually appealing website.
Questions to Ask Before Choosing a Website Development Partner
To protect your business interests, here are a few useful questions to ask in support of your website development goals:
- Will you custom build my website?
- Will a mobile version be designed?
- Will you integrate SEO into the build?
- Will you integrate my CRM and other tools?
- Will you address security and scalability?
- What post-launch support will I get?
You will gain knowledge that helps protect your business that will far exceed just a quote based on your responses to these questions.
Conclusion
A website isn’t just a digital storefront. It’s a tool that, when built well, can bring in business, handle enquiries, and assist in future development.
At Decimal Technologies, we build better websites for our clients in the region that help our clients achieve their business goals. We blend strategy, design, development, and technology as our core business.
We are ready to build a better website for your business that is a better solution for your business that supports your business as it grows.