Magento, Shopify & WooCommerce which is better in 2022?
Magento, Shopify, and WooCommerce are the three biggest names in the eCommerce industry right now. They have outdone their competitors by a large margin What is Shopify? Shopify is feature-loaded, scalable, and offers numerous templates for different niches, Shopify stores are plug-and-play e-commerce. What is Magento? Magneto is an open-source e-commerce platform owned by Adobe. Magneto is one of the most popular open e-commerce systems in the network. Magento is by far the most personalizable eCommerce site to be found. It was started in 2007 and very soon went on to have close to 500,000 users and the numbers have been increasing ever since. Magento has two services: One is Open Source, which means anyone can sign up and make a website for free, and the other is Magento Commerce, which is a paid plan that provides all hosting services. What is WooCommerce? WooCommerce is a powerful eCommerce toolkit developed to transform any WordPress website into a beautiful online store. It is a free option, a little difficult to scale but scores well for site visitor experience. A site built on WooCommerce is an alternative to expensive website creation options 1 .SEO Effectiveness Magento: Magento platform provides advanced SEO features along with inbuilt analytics. Along with these features, if you have the necessary skill set, you can easily customize SEO to suit your website needs. Shopify: Being an eCommerce first store Shopify is definitely optimized for SEO. The only thing is that it gives very less space for customizations. There might be some SEO practices that are unique to your company, but if Shopify doesn’t allow them, you won’t be able to carry them out fully. WooCommerce: There is an abundance of plugins and extensions available in WooCommerce, it offers a great degree of SEO. Users can also tweak the settings to suit their website better. 2.Performance & Scalability Magento: Magneto is extremely powerful and can easily accommodate thousands and thousands of products along with huge website traffic. If you have a big business or have big plans for future expansion then Magneto’s best robust content management system will definitely complement those plans and you won’t have to migrate to more powerful software. Once you have done your e-commerce site in Magento it is highly unlikely that you will change the platform Magneto is also easily scalable, and depending on the website traffic, you can easily increase or decrease the resources for your server needs. This means that during unexpected spikes of traffic you won’t have to suffer any drop in speed or website crashes.. Shopify: Shopify fares well when it comes to pace and efficiency on the web. Site speed is, in reality, one of its principal advantages. When it comes to scalability it doesn’t do well compared to the other two, which can prove to be a hindrance if your business grows. If you want smooth scalability while your company is growing, then use Shopify Plus, which can increase your costs dramatically. WooCommerce: WooCommerce allows for scalability but it can be difficult for people unfamiliar with code to scale their websites according to needs. If you don’t have any experience in coding then you might claim that Woo Commerce isn’t scalable at all. 3. Support Magento: Magento has an approximately 300,000 members large community. With both amateurs and professional participants contributing to these groups, if you have any issues it is not hard to find support. But their direct customer service may not be as prompt as one wishes. In practical you need a developer to handle the changes in code and customization. In fact,one cannot maintain a website on this platform without getting a developing expert’s help or hosting service. Shopify: Shopify prides itself in its 24×7 customer support. The turnaround time is decent and their answers and suggestions are usually prompt. Their customer support can be contacted via live chat, email or phone. WooCommerce: WooCommerce is a WordPress plugin, and the WordPress community is huge. You can easily take help and benefit from codes or plugins created by others in the community to enhance your website’s functionality. 4. Ease Of Use Magento: Magento has a high learning curve. One cannot maintain a website on this platform without getting a developing expert’s help or hosting service. You need to have a working knowledge of PHP, cloud hosting, HTML, etc, otherwise, it’s impossible to run a website on Magento. Shopify: Like we’ve said before, Shopify requires no prior knowledge of coding or website development. The platform provides software and hosting itself, meaning users need only worry about setting up and designing their store (for which plugins and themes are available). WooCommerce: If you’re okay with running your WooCommerce websites on its free themes and plugins, then it’s very easy to use. But, in most cases, you’ll need some customizations, which is where WooCommerce gets tricky, particularly if you don’t have any literacy about coding. 5. Security Magento: If you have powerful developers and hosting services at your fingertips, security will not be an issue at Magento. Magento being the first forum for eCommerce is made with security in mind. It keeps issuing security updates, and there are plenty of security extensions and plugins available for a higher security level. Shopify: Since everything on Shopify is globally hosted, the platform is quite secure and reliable. Shopify takes care of your server-side maintenance and regulates it. It also provides you a free SSL certificate and takes care of PCI compliance for you. WooCommerce: WordPress is continuing to update for bug fixes and stability. Users need not worry about any protection as the WooCommerce team is constantly testing and updating the code to reduce these risks. Managed WordPress hosting provides an extra layer of security now-a-days. Besides that, there are also loads of security plugins that defend your website from hackers and virus attacks. Magento vs Shopify vs WooCommerce: Disadvantages Magento: Higher costs as opposed to initially. Learning curve. Need to hire a Magento developer for efficient site management. Themes can be tricky to implement.
Your First LinkedIn Ad Is On Its Way
Your step by step guide to successfully set up your first LinkedIn ad You’ll be asked to name the ad campaign when you go to LinkedIn Ads. Only you and not LinkedIn participants can see the name of your ad campaign. Make sure the name of your ad campaign is distinctive and important to the marketing plan or goal you’re attempting to accomplish If you are planning to target e-commerce companies in India, create the campaign name as “e-commerce ad India”. LinkedIn provides you the facility to choose from over a dozen of languages in which you can display your ads. You have the option of using the Basic or Video ad formats. Choose Video if you want to promote a video in your ad, or Basic if you want a text and picture layout for your ad. You must first determine where you want viewers to go when they click on your ad – to a particular landing page on your website, your company page, or a LinkedIn discussion group. LinkedIn has the world’s largest participating professional audience, and its advertising will help you interact with them. So, think about how you can craft the ad copy so that it arouses your target audience’s curiosity.Within a single campaign, you can test up to 15 different versions of your ad copy to see the one gets the most responses. After you’ve entered all of the information, you can choose between a square, tall, or long format for the ad. Headline: Create a headline for your ad that is no more than 25 characters long. For example, “Build your e-commerce store now”. Description: You have 75 characters and a few seconds to persuade the audience to click on your ad. Discuss the advantages of your offerings before making a call to action. Set your target audience Your ad will only be shown to those who meet the requirements and qualify as your target audience. You may opt to target particular interest groups or narrow down the profiles of your potential customers to the company level. Alternatively, you can keep it broad and have your ad shown to people with a variety of job titles and across multiple industries. Location: LinkedIn ads allow you to keep your target audience’s geographical location as vast as multiple continents to as specific as states and even specific state areas. Make the best of the situation. Companies: You may opt to have your ad shown to a small group of companies and employees. Let’s say you’ve narrowed down a few companies with whom you’d like to collaborate on your next project and you can directly target people working in those companies. Job title: Your ad will be seen by people who are looking for services or goods like yours and have the authority to buy them. For example, Director of the company. Skills: Those who have stated that they are qualified in some of the skills you have mentioned here will see your ad. Group: This is where you can decide which groups you want to target. LinkedIn allows you to include niche or large communities. Sex and Age: You can aim your ad to a particular gender and indicate the age level of your customer. Set your daily ad budget or monthly budget and how long you want to run the campaign depends upon your marketing strategy. When you allow Lead Collection, people who click on your ad will be asked if they’d like to be contacted by you. You’ll receive an email notification, to which you can respond with a personalised message. This raises the likelihood of possible leads being real sales. After you’ve completed the payment, you’ll be given access to a feature on your LinkedIn ad page that allows you to monitor the success of your ad. For each ad variation, you’ll find important statistics about the success of your ad, such as clicks and click through rate (if you have chosen to run your ad with multiple variations). A CTR of 0.3 or more which imply that your ad is performing well. Experiment with LinkedIn Ad Have you recently launched a LinkedIn ad or are you planning to do so in the near future? Please contact us if you need assistance.
Why you should advertise on LinkedIn
Paid advertisements have been used in the online search industry for a long time. Business companies will use Google, Yahoo, and other search engines to launch ad campaigns. The primary goal of such advertising campaigns is to raise brand awareness and draw interested consumers to a company’s website, which benefits the bottom line. Facebook and Twitter have nailed it when it comes to connecting small businesses and large corporations with their target customers and driving in revenue. LinkedIn, the professional networking site, is catching up in this race. 1. Target a Professional Audience First and foremost, perhaps the most well-known distinction between LinkedIn and other social media platforms is its audience. The network’s users are older, more skilled, and have a higher income than users on almost any other site. If you want to meet teens or low-income people, the group is irrelevant. However, if your primary target group is trained professionals with at least some work experience, LinkedIn is usually the best option. 2. Use Industry-Specific Variables to Narrow Your Targeting Targeting opportunities on the channel you choose are absolutely vital. LinkedIn allows you to target your ads based on variables other than normal demographic data, such as: company name, size, industry, skills, and job function. LinkedIn is a particularly good match for businesses looking to reach out to business customers. Consumer-based goods and services that target particular markets, degrees, and work titles, on the other hand, will benefit from LinkedIn’s limited targeting. 3. Take advantage of different types of advertising. LinkedIn, like its rivals, allows advertisers to take advantage of supported posts and sidebar advertising to increase visibility, views, and conversions. The possibilities, however, do not stop there. Sponsored InMail, for example, is a feature of the network that interacts with its internal messaging platform. These email-like messages have had a lot of success, with open and click-through rates that are significantly higher than normal emails. Lead ads are a newer option that allows you to generate conversions without having to direct your audience to your website first. 4. Make use of Lead accelerator feature It enables you to keep track of your most valuable customers and serve them more tailored advertisements. It helps you better cultivate your leads on their way to being customers by using remarketing to recent web visitors and list-based advertisements. Let us guide you You might need assistance if you’re new to LinkedIn or social media marketing in general. Contact us for a free consultation and we will guide you.
Your Business & Sales Funnel!
What could be more complex than captivating a customer’s mind when they have a plethora of options? To break down the complex formula of a customer’s mindset, you should have a simple signature marketing mantra. This needn’t be strictly unique, but the way of its implementation should be distinctive and appealing. Once before weaving a marketing strategy, everybody has to perceive that most of the purchases are not made on the spur of the moment. Before setting the priority, customers go through a number of conceptual phases to make a purchase. Whether it’s a sanitary napkin, curry powder, luxury cars, or anything, customers always think thrice or more. The phases once before the purchase of a particular product of a brand include a better understanding of the industry, brand, quality, reviews, testimonials which can impact a brand’s success or failure. If you aim for nothing other than success, all you need is a solid marketing strategy. Let us follow up with a question: are you familiar with Digital Marketing Funnel? The Digital Marketing Funnel is a strategy model that depicts the customers’ complete buying path, from the moment they know about your product/brand/company to the moment they become consumers. This is a critical resource for marketing success. You should have a profound perception of each level of the sales funnel which has a significant impact on customer behavior. This will undoubtedly assist you in implementing new ideas in order to increase the number of people who progress from one phase to the next. One of the most effective principles in marketing is optimizing your sales funnel. What is a Sales Funnel? The process potential customers take on their approach to make a purchase is described by the sales funnel, which is a marketing term. A sales funnel has multiple steps, which are commonly referred to as the top, middle, and bottom of the funnel, however, these steps can change depending on a company’s sales model. For instance, if you are running an online clothing business and if the customer came to know about your business and visits your website, this is the top of the sales funnel. If the customer selects some clothes and added in the cart to check out, this is the middle of your funnel. Once they finish the purchase, then they are at the bottom of the funnel. These steps of your sales funnel are the same no matter what kind of business you’re in. Why is a Sales Funnel significant? A sales funnel can assist you to figure out what potential consumers are thinking and doing at different stages of the buying process. These insights enable you to allocate resources to the most effective marketing activities and channels, craft the most appropriate messaging at each stage and convert more leads into paying customers. What are the stages of the Sales Funnel? Despite the fact that the sales funnel is well-described with numerous terminologies, it primarily consists of four steps, which are vital in marketing. 1. Awareness When your prospect becomes aware of your business and what you offer, it completes the prior stage of a sales funnel. This is the phase where your customer becomes aware of your brand/product/company. They may have heard about you through advertising, social media, or word of mouth. Awareness matters here! 2. Interest Once the awareness changes to interest, your first stage of the sales funnel is indeed successful and there is the entry to the second stage. Customers are more likely to be interested in your product/brand/company if they are aware of it and believe it to be the best solution. During this stage, you should provide appealing content that informs and educates the prospect. If you become too forceful or aggressive with your sales approach in this phase, you risk alienating the prospect and forcing them to quit. Your content should show off your knowledge and assist the prospect in making an informed decision. 3. Decision When a customer is ready to buy, they are in the decision stage of the sales funnel. Prospects will research your pricing and packaging choices in greater detail. They should be able to discover a satisfactory solution to their inquiry, “Why should I buy this when I have other options?” Make the answer as enticing as possible, whatever the case may be. 4. Action This is the stage where the customer acts. The customer may or may not buy the product. But your job isn’t done anyway. You can research and improvise ways to succeed if the customer did not. If they did, thank your consumer for their purchase, urge them to contact you with any feedback, and, if necessary, offer tech help. And it’s all about Sales Funnel! Creating and optimizing a sales funnel takes time. But it is very crucial in marketing. You should know your target audience, their behavior, preferences, where and when do they click, how much time do they spend on a particular web page. You can’t do anything less than captivate their mind and lead them to your landing page. Market to your leads through email by providing amazing content. Be in touch with your customers by expressing gratitude, offering discounts and coupons, and anything else to satisfy their palate. Once you’re done with all the tactics, measure the success rate of your sales funnel. Tracking your conversion rates is a wonderful approach to gauge the success of your sales funnel. If the conversion rates are less than you expect, revise the methodologies that you have implemented. Take your time to create a sales funnel that reflects both your desires and those of your target audience. Develop it over time, make adjustments to your approach at different phases of the sales funnel, and figure out why your efforts aren’t succeeding. Market efficiently, and try hard to make your product/brand/company your customers’ priority. Everything matters to make your funnel very effective. Just shoot & Succeed!
17 best graphic design software tools in 2021
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). Where does it come from? Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; Kevin Kay – Uxper Where can I get some? There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. Unique Design User experience SaaS WordPress theme Responsive Mobile All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.text.
