Since you’re here, it indicates that you’ve recognized the importance of engaging your customers on their preferred communication platform.
You’re aware that your customers are highly active on WhatsApp, and you have a few questions in mind:
- How can you enhance the customer experience on WhatsApp?
- Is it possible to manually engage customers on WhatsApp, or is a whatsapp automated chatbot necessary?
- How can you create a chatbot specifically for WhatsApp?
We’ll help you determine whether a WhatsApp chatbot is essential for your business. Furthermore, we’ll provide you with a comprehensive guide on creating and deploying a WhatsApp chatbot in just five minutes.
What is WhatsApp Automated chatbot?
A WhatsApp automated chatbot is a software application that operates automatically, utilizing either pre-programmed rules or Artificial Intelligence, to interact with your customers on the WhatsApp platform.
WhatsApp automated chatbots leverage the WhatsApp Business API to intelligently interact with various user types, including customers, employees, and students. These chatbots operate autonomously, eliminating the need for human intervention.
Why create your own WhatsApp Automated chatbot?
If you have a small customer base, you may be able to manage by manually addressing each message. However, as your business expands, this task will become increasingly difficult.
Even if your customer base is limited, there is a significant drawback to manually responding to every question: lack of speed.
Your customers will have to wait for your responses, and more often than not, they won’t receive answers promptly, which is not ideal.
If you are involved in eCommerce or retail, this presents an even greater challenge. Research shows that 53% of online shoppers abandon their shopping carts due to a lack of immediate answers.
Therefore, if you aim to have satisfied customers and prevent cart abandonment, it is advisable to develop a WhatsApp automated chatbot for your business.
How to create a WhatsApp automated chatbot?
Step 1: Building a chatbot
Here are the steps to create a WhatsApp automated chatbot in 2023:
When it comes to building a whatsapp automated chatbot, you have two options:
- Develop it by coding it yourself.
- Utilize a robust, no-code chatbot platform.
Step 2: Fulfil the requirements to deploy WhatsApp automated chatbot
To begin with, it is crucial to have access to the WhatsApp Business API, which is provided by WhatsApp through their authorized partners.
In order to obtain access to the WhatsApp bot API, you will also need to have a verified business on Facebook.
Additionally, you are required to register a phone number as your WhatsApp business phone number.
WhatsApp will make a call to this number for confirmation and activation purposes related to your WhatsApp Business Account. Therefore, it is important to ensure that the registered number can receive calls from the USA.
Step 3: Setup and connect your WhatsApp business account on a portal
Here, you have to select your provider.
Step 4: Configure WhatsApp
Add your WhatsApp Business number in the phone number field.
Step 5: Test your WhatsApp automated chatbot
After entering all of your information, you are ready to evaluate your WhatsApp automated chatbot.
Upon successfully completing all the required steps, you will gain access to the HTML code that can be added to your website, enabling you to create a WhatsApp widget at no cost.
Furthermore, you will receive your WhatsApp QR code and a Click-to-chat WhatsApp link, which you can easily share with others.
What are the requirements for building a WhatsApp automated chatbot?
To create a whatsapp automated chatbot, the following prerequisites are necessary:
- A verified business account on Facebook.
- A registered phone number for your WhatsApp business account.
- Access to the official WhatsApp Business API
What is the purpose of WhatsApp message templates?
WhatsApp message templates enable you to effectively communicate your promotional campaigns to customers via WhatsApp. This feature empowers you to increase conversions, generate additional revenue, and derive greater value from your WhatsApp automated chatbot.
What is the process of sending broadcasts through a WhatsApp automated chatbot?
With a WhatsApp automated chatbot, you have the capability to send broadcasts that include plain text messages, messages containing options, and even guide users through various paths.
How can you categorize broadcast lists using your WhatsApp automated chatbot?
You have the option to segment your existing user lists based on user attributes. However, there is an even simpler method available. By configuring your WhatsApp chatbot, you can automatically subscribe chatbot users to broadcast campaigns based on their interactions with template messages.
Furthermore, you can upload a list of users with specific attributes and send broadcast message campaigns exclusively to them. This approach enables you to target your users with relevant broadcast messages that align with their interests, avoiding the inconvenience of irrelevant announcements.