Designing a website does not guarantee ease of use for business reasons. It may look good and provide useful information, but what happens when customers can’t find the business on Google, advertising traffic doesn’t convert or, most importantly, enquiries aren’t followed up?
That is why when choosing a WordPress website development company in Dubai, you need to know what the website will do for the business.
Start With the Business Requirement
Let’s take the example of two businesses in Dubai that both need a 15-page WordPress website. A real estate business may need project pages along with pages built to capture leads, enquiry forms, and WhatsApp integrations. Meanwhile, a professional services firm may need pages dedicated to its services with case studies and SEO content along with consultation forms.
Both businesses may require the same number of web pages, but they have differing page requirements. Before discussing layouts and templates, the development team must understand the business and its clients and should have an idea of what the website would accomplish for the business.
Website Development and SEO Should Work Together
Planning a website should consider SEO best practices prior to the completion of building the site. Navigation, service pages, design and layout of each page and URL structuring all affect a website’s ability to be search engine optimized.
Consider a business that provides website development, mobile app development, SEO and performance marketing. Placing all these services on a single general “services” page may not capture how customers search on Google. Individual pages and other content for every important service for which there is search intent.
For Decimal Technologies, website development and SEO can be treated as interconnected services. The goal of this website is to be user-friendly, but also to enhance the organic search visibility of the client.
Paid Campaigns Need the Right Landing Pages
A business may spend tens of thousands of dirhams on Google Ads or Meta Ads each month, but where are visitors from those ads being directed to?
Imagine someone clicks an advertisement for mobile app development and is then taken to a general homepage with six different services. The customer has to search again for the information that brought them to the website.
Developing a landing page is a good way to organize information related to your case studies, contact form, and service information. It’s worth looking into peripheral areas, because a website is going to need to offer space for future marketing campaigns.
For Decimal Technologies, developing a website should place primary importance on developing lead-generating landing pages as opposed to doing it as an afterthought.
What Happens After Someone Submits an Enquiry?
A customer fills out a website form at 9 PM. Does the enquiry get sent to a general email address or does it get entered into the CRM and assigned to the sales team member?
Depending on the need of the business, WordPress sites can integrate with various CRMs, lead tracking, and WhatsApp messaging automation. This allows a WordPress site to become part of the customer acquisition process rather than be a separate site.
Can This Process Be Further Optimized?
Depending on the business requirement, a WordPress website can be integrated with CRM systems, lead tracking and WhatsApp automation. This can help enquiries move from the website into a more structured sales and follow-up process.
For Decimal Technologies, this is an important part of website planning because a website can become part of your customer acquisition process instead of being a standalone system.
Website Enquiry → CRM → Sales Follow-up
Think Beyond the Website Launch
A website developed today must eventually accommodate future requirements that are likely to be very different. In the next several years a business may develop new services, implement SEO or Google Ads, add Arabic content, connect a CRM or WhatsApp automation, or create new landing pages.
Good website planning must consider requirements of the business today, with an understanding of probable future requirements.
What Should a WordPress Development Company Understand?
Design preferences should not be discussed until the development process has started. Developers should address the following points before the development process begins:
- What is the goal of the site?
- Who are the site users?
- What pages should be created for what services?
- How important may SEO be for your site?
- Will you need pages for your ads campaign?
- What happens after you submit an enquiry?
- Does you need WhatsApp integration and CRM on your site?
- What other features may you require on your site after completion?
These questions help determine the best website structure.
How Decimal Technologies Approaches WordPress Website Development
At Decimal Technologies, our website development process begins with understanding how the business’s website would achieve its goals.
Depending on those goals, a given project may include building a custom WordPress site, building a site with custom functionality, developing a site for marketing campaigns with tracking lead forms and SEO, automating WhatsApp with their site, and offering ongoing support and maintenance for the site.
Requirements for each business will differ. A corporate website may focus on strong service pages and increased visibility to SEO. However, a lead generation website would also focus on development of landing pages and implementation of conversion tracking, CRM, and structured follow-up
This is why we don’t look at website development as an isolated activity. We consider how customers find the website, what they do when they arrive and what happens after they make an enquiry.
If you’re looking for a WordPress website development company in Dubai, don’t just ask how the website will look when it goes live.
Ask how it will support your marketing, enquiries and sales after launch.
Talk to Decimal Technologies about your website requirements and what you want the website to achieve for your business.