ABOUT THE CLIENT
Leela Residence is aPremium luxury residences in Bangalore.
OBJECTIVES OF THE CAMPAIGN
To generate brand awareness and leads from Bangalore, Karnataka, Kerala, Chennai for their real estate projects in Bangalore
CHALLENGES FACED
Standing out as an "Premium Luxury residence" option in the crowded real estate market.
Generate Quality of leads and conversions:
- Reach audience interested in off plan and "under construction" properties.
- Increase in costs of digital media across other channels
- Build brand visibility outside of Bangalore
OUR APPROACH
Standing out as an "Premium Luxury residence" option in the crowded real estate market.
Generate Quality of leads and conversions:
- Reach audience interested in off plan and "under construction" properties.
- Increase in costs of digital media across other channels
- Build brand visibility outside of Bangalore
RESULTS
Total of 120 Leads Generated across platforms.
Leads Generated for properties starting form 4 cr – 5cr
- Higher conversion rate compared to previous campaign
- Quality of Leads was significantly improved since multiple channels were involved
- Improved Brand Perception of Leela Across Multiple markets
WORK DETAILS
Targeted Location
Bangalore, Karnataka, Kerala, Chennai
Channel Used
Programmatic Advertising
OTT Platforms
Facebook
Instagram
