ABOUT THE CLIENT
Arada is one of the leading harjah based developers who focuses on building affordable homes/communities. One of the first developers who pioneered 'Freehold development' in the emirates of Sharjah.
OBJECTIVES OF THE CAMPAIGN
To generate brand awareness and leads from UAE , KSA & GCC for their real estate projects in UAE.
CHALLENGES FACED
- Standing out as an "affordable real estate "option in the crowded real estate market
- Reach audience interested in off plan and "under construction" properties.
- Increase in costs of digital media across other channels
- Build brand visibility outside of UAE and GCC markets
OUR APPROACH
- Target audience across premium inventory such as Bloombery, MSN Finance Etc.
- Reach out to the ideal audience using cutting edge creatives and Data Analysis
- Running Ads across multiple platforms to target the right audience.
- Combined 'Programmatic Advertising' with Social Media Marketing (Facebook / Instagram) to generatea qualified pipeline of leads
RESULTS
Total of 124 Leads Generated across platforms
- Leads Generated for properties starting form 299,000 to 1.2 Million
- Cost Per Lead was significantly reduced since multiple channels were involved
- Improved Brand Perception of Arada Across Multiple markets
WORK DETAILS
Targeted Location
UAE | KSA | Kuwait
Channel Used
Programmatic Advertising
Facebook
Instagram
