Targeted Facebook Campaigns Helped the Restaurant ‘Biryanis & Biryanis’ to Get More Customers

Targeted Facebook Campaigns Helped the Restaurant ‘Biryanis & Biryanis’ to Get More Customers

August 30, 2023 2023-09-01 5:48

The Challenge

Biryanis & Biryanis is a restaurant located in Al Nahda, Bur Dubai, and Ajman in Dubai. They offer a wide range of cuisines, but what sets them apart from other restaurants is their selection of 45 varieties of biryani. However, the challenge arises from the fact that in Dubai, numerous restaurants offer a variety of cuisines and promotions. Thus, we needed something that would shine among all the other restaurant offerings

The Solution

We were well aware that this diverse biryani selection would undoubtedly capture the attention of food enthusiasts. Therefore, we aimed to promote their biryanis and distinguish them from other typical restaurants. The campaign we devised for them was focused on highlighting their unique feature: the availability of 45 varieties of biryani. We started promoting their cuisines through Facebook and Instagram, as we recognized that in this modern era, Facebook and Instagram are the best platforms to attract the right audience. 

  • We ran targeted campaigns with attractive images, creative designs, and compelling captions to generate more leads.
  • we posted attractive creatives and reels on Facebook and Instagram to get more followers and engagement from the audience on a daily basis
  • We collaborate with influencers to reach a larger audience


Why use Facebook

There are several reasons why we choose Facebook and Instagram to promote their cuisines. One of the main reasons is that Facebook and Instagram have massive user bases, enabling us to reach a broad and diverse audience. These platforms are optimal for showcasing their dishes through high-quality images and videos. A significant advantage of advertising on Facebook is its ability to target audiences based on their interests, behavior, and demographics. Collaborations with influencers can also amplify restaurant’s visibility on these platforms. Furthermore, social media advertising is cost-effective compared to traditional advertising methods. Restaurants can easily keep their audience updated with new offers, menu items, and more. Additionally, these platforms facilitate engagement between restaurants and customers through comments.


There was an overall increase in their social media presence and the number of visitors to the restaurant through our campaign.

  • 102% increase in Instagram followers
  • 750% increase in Facebook page likes
  • 20% increase in sales

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