Many people find it quite challenging to keep up with the constant stream of customer queries and messages while also running their business. Are you among one of them? If so, you must now be aware about WhatsApp Business Automation. It essentially acts as your digital assistant on the most popular messaging platform. In simple words, WhatsApp Business Automation is the process of making use of the tools and softwares in order to automatically handle the interactions, send messages as well as manage the tasks within the WhatsApp Business.
Additionally, WhatsApp Business isn’t about manually replying to every thread and every chat but it enables the businesses to set up pre-written messages, create automated workflows and even deploy chatbots so that a smooth communication with the customers can be established without the help of human agents. Furthermore, as automation gets implemented, businesses tend to unlock potential advantages including reduced response times, 24*7 customer assistance, which frees up the human agents and ensures that they could utilize their efforts and skills for fulfilling complex tasks.
What is WhatsApp Business?
Usually, everyone uses standard WhatsApp in order to chat with friends and family. However, beyond that – there’s a powerful set of tools which are specifically designed for businesses. And this starts with WhatsApp Business App. It is a free downloadable mobile application which can be used by small and midsize businesses. Moreover, there are certain essential features so that customer interactions can be managed smoothly, like creating a detailed business profile with contact details and a catalogue to showcase the products.
Moreover, WhatsApp Business Application can also set up automated greeting and away messages so that the customers can be aware of. It also has quick reply buttons for frequently asked questions, saving the valuable time of the customers and the business professionals. Although great for business operating on a small or mid sized level, WhatsApp Business Application do have certain limitations as well inducing being tied to a single phone device or number and having a broadcast limit of 256 contacts who must have your number saved. Additionally, for the businesses operating at a larger scale and in need for higher message volume, WhatsApp Business API would be an ideal solution.
Benefits of WhatsApp Business Automation
- 24*7 Customer Support
One pf the main benefits of whatsapp business automation is that it aims to provide 24*7 customer support. With this, we mean that your business would always be available to respond to customer queries no matter what time of the day it is, regardless of the actual work hours or time zone differences. In simple terms, this means that when a potential customer sends a message to your business late at night or on a weekend, they would receive an instant automated response from the chatbot who would handle every query.
- Faster Response Time
Automation leads to a quick response time. It is because when a consumer reaches out to a business, be it at any hour of the day, especially via messaging app, they expect quick and instant responses. Hence, by automating the initial greetings, frequently asked questions, and even routing the queries instantly, businesses are able to minimize the time it takes to acknowledge and then address a customer’s needs. When a business responds quickly, it not only improves the customer’s overall experience but it also builds trust and credibility about your brand in their minds.
- Seamless CRM Integration
When a business integrates Whatsapp business to their Customer Relationship Management (CRM) system with the help of automation, it ensures that all the customer interactions and the gathered data from the whatsapp conversations are logged and updated in your CRM. This in turn would decrease any need for manual data entry, further reducing and eliminating any kind of risk of errors.
Key Features of WhatsApp Business Automation Tools
- Automated Welcome Messages
This enables a business to frame an automated message that is automatically sent to the user once they initiate a chat. This feature aims to formulate a friendly and a responsive tone right after a customer starts a chat.
- Chatbot Integration
This feature brings a next level of automation to whatsapp business. Chatbots are usually programmed in order to stimulate a conversation with the users. A chatbot is always able to understand a customer’s query and aims to provide relevant information to them.
Whatsapp Business Automation transforms how businesses connect with their customers. Above, we’ve given clear advantages and how the customers of today prefer to be communicated. Seeing all such factors, whatsapp automation isn’t a luxury but an utmost necessity these days.
